In the United States, we use 13 million barrels of oil a day. That number is staggering and indicates that we have choices to make when it comes to transportation. Those choices, however, have to be smart.
The graphic below from CarInsurance.org succinctly demonstrates the issues that consumers and policy makers need to consider in making decisions with respect to transportation. As a practical matter, are we plugging our electric vehicle into a coal-fired generation facility or does the mix contain more renewable or clean energy? We posed this question to Bob Yuhnke of the Southwest Energy Efficiency Project (SWEEP) on ICOSA's Driving Force radio. http://www.youtube.com/watch?v=gcWYk8WNuYQ&feature=plcp The other environmental consideration is batteries. How are they made, how long do they last, can they be recycled?
These issues and price appear to be holding consumers back as Dan Bigman noted in his Forbes article titled, "Who's Killing the Electric Car." Why aren't electric vehicles taking hold as precicted? According to Bigman, "Is it the lack of charging stations? Is it the batteries? Is it the range? Is it the price? Yes. Yes. Yes. Yes." http://www.forbes.com/sites/danbigman/2012/10/05/whos-killing-the-electric-car-the-consumer/
Transportation is a tough issue and our society is built on having the freedom to get where we need to be when we want to be there. The bottom line is that for every action there is a consequence and we need to carefully consider those consequences before we take action.
For a clearer image go to: http://www.carinsurance.org/green-cars
Tuesday, October 9, 2012
Wednesday, September 19, 2012
ICOSA Driving Force Radio: Red, White & Green: The True Colors of America’s Clean Tech Jobs – a discussion with co-authors Nancy Pfund and Michael Lazar
Clean tech isn’t partisan – except in Washington, D.C. When it comes to clean tech, “we need to hear
less from Capitol Hill and more from Main Street” concludes a report by DBL Investors, a venture
capital firm located in San Francisco whose goal is to combine top-tier
financial performance with meaningful social, economic and environmental
returns in the region and sectors in which it invests. The report titled, “Red, White & Green:
The True Colors of America’s Clean Tech Jobs,” (the “Report”) looks at the
disparity between Washington D.C.’s view of “green jobs” and the rest of the
country. On Capitol Hill, “in general,”
says the Report, “Democrats support them.
Republicans oppose them. End of
story.”
This isn’t how it’s always been. “Indeed, some of the strongest pieces of
environmental legislation were enacted during the presidency of Republican
Richard Nixon. The polarized discussion
of the environment is a relatively recent phenomenon, and, perhaps sadly,
echoes the sharp divisions occurring throughout American political discourse,”
continues the Report. At the state
level, clean tech doesn’t appear to have a political party. Indeed, “many of the governors working the
hardest to bring clean tech jobs to their home states are not only Republican,
but are usually regarded as leaders of their party.” Governors are focused on creating jobs and
the data shows that they are using clean tech to bring high-quality jobs to
their states.
Clean tech is a significant part of the economic engine in
the U.S. contributing significantly more employment opportunities than the coal
industry. However, even though the clean
tech portion of the economy is much larger than that of coal, clean tech
receives proportionally less attention in the national discussion of the
economic effects of environmental policies.
The Report explains it this way:
According to the National Mining
Association, coal employs 136,000 people in the entire country. (See,
National Mining Association, Fast Facts About Coal 2012) But three states all
by themselves each have more clean tech workers than all the coal mining
workers in the USA. The total number of
Americans working in clean tech is many times the size of those in coal. This rarely-acknowledged statistic suggests
that we broaden the national discussion of the economic effects of
environmental policies. That discussion
often emphasizes their impact on the coal industry, without the much larger
clean tech portion of the energy economy receiving proportionally much less
attention.
The Report bolsters its conclusion by highlighting the clean
tech efforts of five Republican governors: Mississippi Former Governor Haley
Barbour, Kansas Governor Sam Brownback, New Jersey Governor Chris Christie,
Louisiana Governor Bobby Jindal, and Texas Governor Rick Perry. It appears that while each governor
approached clean tech differently, the result was the same – job growth and a
higher voter approval rating. For
example, Governor Christie moved New Jersey from second to the first largest
solar market in the U.S. by signing a law mandating solar purchases for state
utilities. According to the Report, at
the time of signing Christie commented that, “having renewable energy in our
state, having it be a larger part of our portfolio, creating jobs, is not a
Republican issue or Democratic issue. It’s an issue that the people of our
state demand we work on together.”
In order to maintain momentum, the Report urges
implementation of policies that support long term investment including: (1)
keeping the Solar Investment Tax Credit; (2) redrafting tax legislation
affecting clean tech-related Master Limited Partnerships and allow for solar
REITs; and (3) extending the Production Tax Credit.
The emphasis is that clean tech is recognized by both Parties
as a valuable tool for job creation at the local and state level. “We all
need to understand that green jobs and clean tech are not merely the idle
dreaming of a small group of partisan activists and insiders, but a source of
livelihood for millions of Americans, literally in all parts of the
country. What’s more, their numbers are
growing every day.”
Co-authors Nancy Pfund and Michael Lazar will join Jan
Mazotti and co-host Kelly de la Torre on ICOSA’s Driving Force radio (http://www.youtube.com/user/ICOSAmagazine)
next week. Nancy Pfund is Managing
Partner of DBL Investors. Nancy writes
frequently on matters relating to clean tech and “Impact investing.” Last year,
she co-authored a widely-cited study showing that contrary to popular belief,
current federal subsidy levels for alternative energy sources are in fact much
lower than they ever were in the early days of “traditional” energy sources,
such as coal, gas, and nuclear.
Michael Lazar is an MBA candidate at the Yale School of
Management. During the summer of 2012,
Michael joined DBL Investors as a Summer Associate. Prior to Yale, Michael worked for the Glover
Park Group, a strategic communications and political advocacy firm in
Washington, D.C. Michael earned his BA
from Stanford University.
Tuesday, September 11, 2012
A Night of Sustainable Celebration with the Alliance for Sustainable Colorado, Former Governor Ritter and Vice Admiral McGinn
After a hearty standing ovation, Ritter started by saying
that, “being in this room tonight may be one of the most comforting things that
I’ve done since leaving office.” The people in the room share values for
quality of life for years to come. “It
is with great pride that I stand up here.” In his new position as Director of
the Center for the New Energy Economy, Ritter works with people around the
country. Ritter emphasized that 220
million Americans live in states with a renewable portfolio standard or
renewable energy standard and 240 million Americans live in states that have
efficiency standards. The take home message is that there is public support for
what the Alliance and for what Colorado is doing. “The people in this room are doing the things
that the public wants them to do.”
This sentiment is echoed in an article by Mark Jaffe in the Denver Post (http://blogs.denverpost.com/thebalancesheet/2012/09/11/renewable-energy-red-states-blue-states-swing-states-green-states/6424/), titled, Red, Blue and Swing States are Green When it Comes to Renewable Energy. According to Jaffe's article:
"Showing clean tech job growth in some of the blood-reddest of states and aggressive renewable energy policies by Republican governors, even Tea Party darlings like New Jersey’s Chris Christie, the analysis by Nancy Pfund and Michael Lazar contends 'clean tech and green jobs are only contentious inside Washington.'
'It is almost universally appreciated as the important engine for job development and economic growth that it is,' says the study Red, White & Green."
This sentiment is echoed in an article by Mark Jaffe in the Denver Post (http://blogs.denverpost.com/thebalancesheet/2012/09/11/renewable-energy-red-states-blue-states-swing-states-green-states/6424/), titled, Red, Blue and Swing States are Green When it Comes to Renewable Energy. According to Jaffe's article:
"Showing clean tech job growth in some of the blood-reddest of states and aggressive renewable energy policies by Republican governors, even Tea Party darlings like New Jersey’s Chris Christie, the analysis by Nancy Pfund and Michael Lazar contends 'clean tech and green jobs are only contentious inside Washington.'
'It is almost universally appreciated as the important engine for job development and economic growth that it is,' says the study Red, White & Green."
Following another standing ovation, true to his character, Vice
Admiral McGinn recognized that while this is an individual award he recognizes
that life is a team sport. He then
proceeded to recognize Veterans Green Jobs (http://veteransgreenjobs.org/), a
non-profit organization that connects military veterans with training and
employment in the green sector economy.
It is very important that we employ our veterans and use their skills to
make a more sustainable nation and a more sustainable Colorado.
The military gets it, said McGinn, and he explained why. He served with other veterans – retired Generals
and Admirals with CNA, a research group that represents all of the military
services and the Coast Guard. CNA
produced a report titled, “Climate Change and the Threat to National Security.” The title says it all, urged McGinn. Climate change is a threat because the
increase in global warming and weather events will increase the severity and
frequency of extreme weather events, like drought. In this way, climate change acts as a threat
multiplier for instability and fragile governments will fail.
Even in the face of great science, however, some people just
don’t get it. It may be that we are
afraid of believing in climate change because we may have to give something
up. The truth is that sustainability is
a way to live better. Increased energy
security, environmental security, economic security - all factors in making a
better life.
The military gets it, repeated McGinn. In another report by CNA, Powering America’s
Defense Energy and the Risks to National Security, the unambiguous conclusion
was that America’s energy posture, and in particular, America’s dependence on
foreign oil puts our country at risk.
Those who wish to do us harm can exploit that vulnerability. Using September 11th as an
example, we can no longer believe in business as usual, emphasized McGinn. What we can do, however, is come together in
alliances like this one. We can come
together in every town and village across the country. We can create opportunity for jobs and local,
regional and global environmental quality.
These problems won’t be solved in Washington but in states
around the country. Referring to the
statistics offered by Ritter, McGinn emphasized that multitudes of people are
already living in states with RES and RPS standards. This is just the beginning. This beginning is being led by the military
services. From here in Fort Carson by creating
a net zero installation and prototyping microgrids coupled with traditional
forms of energy. Leading the way
technically and culturally. We can
follow that lead and we can see the technology benefits.
Sustainable technologies have made a tremendous impact on
military personnel, especially at forward operating bases, by reducing the
number of fuel convoys that have to resupply these units to decreasing the
weight of the backpacks. What is the
take away? The military gets it because sustainability comports with the bottom
line namely, operational efficiency and combat effectiveness. According
to McGinn, just like we benefit from GPS or the Internet and economic drivers
from investments that the military made decades ago, so too can we benefit from
their investment in renewable energy and efficiency. We also can’t let political noise drown out
the signal that this country will be more secure and more prosperous. This is good for business. CO and the Alliance is a leader in showing
the nation how we can move forward.
The alliance is about being everyday heroes as part of this
team sport called life for our children and our children’s children for many
generations to come.
Friday, September 7, 2012
Vice Admiral Dennis McGinn – Alliance for Sustainable Colorado 2012 Hero of Sustainability
Many people understand the direct link between oil and
America’s enemies. But what they may not understand are the realities of our
oil dependency as a nation. As a 35-year
veteran of the Navy and President of the American Council on Renewable Energy
(ACORE), Vice Admiral McGinn understands these realities because he’s
experienced them. The good news is that
his knowledge and experience puts him in the ideal position to change our
dependency on traditional energy sources by creating opportunities for
Americans. Better yet, he’s leading the
charge.
In addition to his ACORE presidency, Admiral McGinn lends
his expertise to, among other energy and climate boards, the CNA Military
Advisory Board. The CNA Board comprises
11 recently retired three- and four-star generals and admirals, examining the
national security implications of climate change and the nexus of energy,
climate change and national security.
McGinn believes America’s heavy dependence on fossil fuels
poses significant security risks to the country and our military. This is not a new issue for him. He became interested in national energy
security issues during the OPEC oil embargo in the 1970’s when there were long
lines at the gas pumps. “We were relying
too heavily on imported oil. I realized
then how vulnerable we really were, and I haven’t lost focus on the critical
link between energy and America’s economy and national security,” recalls
McGinn in CNA’s Voices of Experience.
Further, he believes, “our dependence on fossil fuels comes as a cost
that is not fully reflected in the amount paid at the gas pump,” says
McGinn. “Every time we fill up, we need
to understand the costs involved, especially the high price we pay with the
lives of the men and women in the armed forces.”
Our dependence on oil undermines our national security on
multiple levels. Vice Admiral McGinn
explains that oil’s pervasiveness in America’s energy policy forces the country
to engage at various levels with hostile and unstable regimes, weakening our
international leverage and putting our economy in a precarious position. According to one CNA report, “The United States
consumes 25 percent of the world’s oil production, yet controls less than three
percent of an increasingly tight supply.”
The trouble is that oil is traded on a global market, a market that is
vulnerable to manipulation by those who control the largest shares. “Without bold action now to significantly
reduce our dependence on fossil fuels, our national security will be at greater
risk,” testified Vice Admiral McGinn, before a U.S. Senate panel. “Fierce global competition and conflict over
dwindling supplies of fossil fuel will be a major part of the future strategic
landscape.” America’s goal should be, he
believes, to relieve our oil dependency by diversifying our fuel supply, increasing
the efficient use of fuel and increasing our use of low carbon technologies.
Moving toward low carbon energy sources and technologies
also helps confront the challenge of global climate change. “Climate change poses a serious threat to
America’s national security, acting as a threat multiplier for instability in
some of the world’s most volatile regions, adding tension to stable regions,
worsening terrorism and likely dragging the united States into conflicts over
water and other critical resource shortages,: testified Admiral McGinn before a
Senate Committee. “The truth is, climate
change aside, our energy choices have a direct bearing on our economic
well-being,” he says. “If we’re not
economically strong and stable we aren’t going to be militarily stable.” To
address these challenges, there needs to be recognition that “climate change,
national security, and energy dependence are a related set of global
challenges.”
Security, infrastructure, and climate threats are more than
challenges-they are opportunities-opportunities to create industries around
energy efficiency and renewable and low carbon technologies. Notes Vice Admiral McGinn, “One of ACORE’s
guiding principles is that we are for all kinds of renewable energy, and
against none. ACORE is about building a
more secure and prosperous America with clean renewable energy because that is
part of the solution. We need to apply
every technology and efficiency to solve our energy challenges. There is no ‘one
size fits all’ energy solution.” The energy platform can’t be rigid. The
platform needs to evolve depending on variables like need, geography and
availability of resources, to name just a few.
For example, solar might be the best resource for Arizona while wind is
better in the Midwest. We are looking at an integrated system of variable parts
and we need to look for solutions to fit with that system.
The Alliance for Sustainable Colorado (sustainablecolorado.org)
will celebrate Vice Admiral McGinn as the 2012 Hero of Sustainability on
September 11, 2012 in Denver, CO. According
to Vice Admiral McGinn, “we can be the ‘Next Greatest Generation’ in the 21st
Century by taking on the new challenge so today that are threatening our way of
life. We can do something about these
challenges. The beauty is that to do so
doesn’t mean sacrifice – it means more jobs, more national and energy security,
and more economic security. Let’s get
over the fear of the future and do something now to shape a better future for
all of us. Business as usual is not the
answer.”
This article is a truncated version of the article from
ICOSA Magazine (http://www.theicosamagazine.com/vice-admiral-dennis-mcginn)
written by Kelly de la Torre. For more
on Vice Admiral McGinn go to www.acore.org, http://www.youtube.com/watch?v=jsBMblTvE1k&feature=plcp
and http://www.youtube.com/watch?v=trgRvoiPz5E&feature=plcp.
Thursday, August 23, 2012
ICOSA Driving Force Radio: Improving the Bottom-Line Through Energy Efficiency Technologies and Creating Unique Finance Mechanisms to Facilitate Investment
The least expensive power is the power that we don’t have to
create. Not only that, but not having to
create that power can be an economic engine.
“In Colorado alone, the energy efficiency industry provides over 14,000
jobs and creates more than $1 Billion in local economic development, according
to the State of the State, a report produced by the Energy Efficient Business
Coalition (http://energyefficiencybusinesses.org).
To introduce this concept from the perspective of a business
owner, ICOSA invited Tim Heaton, Vice President and co-founder of Coolerado,
Inc. (www.coolerado.com) to talk about
his experience with energy efficiency, both the successes and the
challenges. Energy is the single largest
controllable business expense. “The
commercial real estate industry spends approximately $24 billion
annually on energy -- typically a third of variable expenses,” according to
statistics. Of that, lighting and
cooling account for 80% of that cost.
The biggest impact is in the retrofit market because new
construction accounts for only 1% of market activity. In fact, 73% of our
commercial buildings are 20 years or older.
The benefits of reducing energy costs are huge and represent big
opportunity, according to Heaton. A 10%
decrease in energy use could lead to a 1.5% increase in net operating income
(NOI). This is money that goes directly
to the business’ bottom line, emphasizes Heaton.
As we take a deeper dive on the
show, however, we see that the benefits exceed those that are directed towards
a business’ bottom line. Studies have
shown that conserving 1 megawatt of energy:
creates 22 new jobs; generates an increase of $2,230,572 in annual
economic output for the region; provides $684,536 in new wage income; produces
$125,000 in new business income for local businesses. This is yet another time on the show that we
see the impact of market failures. In
this case, if numbers show that energy efficiency is an economic engine, why
isn’t the energy efficiency industry growing in-line with its potential?
One market challenge is the
upfront cost associated with energy efficiency retrofits. To understand the challenges and some
solutions in this area we talk to Sharon Procopio, P.E. Commercial Energy
Program Administrator, City and County of Denver Department of Environmental
Health. Sharon manages the Denver Energy
Challenge for Businesses, which provides education, free support services, and
financial assistance to businesses in the City and County of Denver. (http://www.denverenergy.org/) The Denver Energy Challenge was created to
expand energy efficiency services to residents and businesses in the City of
County of Denver and its funding was derived under the American Recovery and
Reinvestment Act.
Because energy is a business
cost and not necessarily associated with a business’ core objective, decisions
on energy efficiency and investment are time consuming and can be
confusing. To address this, Elevations
Credit Union (elevationscu.com/energyloans) has teamed up with Energy Smart and
the Denver Energy Challenge to bring Elevations Energy Loans to eligible homes
and businesses in Denver City and County and Boulder County. This team of experts provides access to
energy advisors to help assess the business needs and make retrofit
recommendations, qualified contractors to make the improvements and loan
specialists to provide low interest loans (2.75% for homes and 3.75% for
businesses).
Under this program, Elevations
Credit Union is committing $35M in financing for energy efficient and renewable
energy upgrades for eligible homes and businesses in Denver and Boulder
Counties. Boulder and Denver Counties
have set aside $8M of grant funds to create a finance program to improve energy
efficiency of existing buildings and stimulate local economic growth. Businesses and residences can find more
information by looking at this video http://youtu.be/xzkW_wpstJk or going to the Denver Energy Challenge website http://denverenergy.org/content/energy-loans.
Join us for a more detailed
discussion on ICOSA’s Driving Force radio with Jan Mazotti (http://www.talkzone.com/shows/199/icosa.html)
and co-host for Energy 101, Kelly de la Torre.
Jon Powers, Federal Environmental Executive in the White House council on Environmental Quality: Leading by Example
“Example isn’t another way to teach, it is the only way to teach.” - Albert Einstein
Jon Powers, the Obama
Administration’s Federal Environmental Executive within
the White House Council on Environmental Quality recently addressed a packed
room at the Alliance for Sustainable Colorado (http://sustainablecolorado.org/). As Federal Environmental Executive, Jon
is responsible for promoting environmental and energy sustainability across
federal government operations. During this meeting Powers
emphasized the Obama Administration’s commitment to lead by example as directed
by Executive Order 13514 that sets sustainability goals for Federal
agencies. These goals are closely tied
to environmental and economic performance as well as to our energy
security. While the scope of the Order
is daunting - the Federal government occupies nearly 500,000 buildings, operates
more than 600,000 vehicles, employs more than 1.8 million civilians, and
purchases more than $500 billion per year in goods and services – the results
that can emerge and are emerging by this lead by example strategy are
staggering.
A movement and culture
shift of this size needs leadership, passion and determination. Fortunately, these are skills that Jon Powers
brings to the table. Powers told a story about his first days in the Army when
his Platoon Sargent took him aside and said there are two types of leaders:
those that lead by rank and those that lead by example. Powers took leading by example on as a value
and draws upon his intimate understanding of the impact of energy and
sustainability on our security to focus on the initiatives under Executive
Order 13514.
More than leadership, Powers demonstrates a commitment to learning about what is working and it is a goal of the Council to use that knowledge to replicate success stories. For example, on his tour of Denver, Powers also visited with leaders at the U.S. General Services Administration (GSA) to discuss a joint federal/local government leadership team that created a sustainability challenge to increase conservation awareness, save natural resources and reduce greenhouse gas emissions. The team consists of the Department of Energy (DOE), the National Renewable Energy Laboratory (NREL) and the U.S. Environmental Protection Agency (EPA) Region 8 and the City of Lakewood. The sustainability challenge engaged employees with the goal of reducing carbon dioxide and educating local communities. Some of their successes include a 1 MW Denver Federal Center Grid (DFC)-Tied Photovoltaic Solar Park. The 6,192 panel site generates about 1,600,000 kWh per year – approximately 10 percent of the DFC's entire electrical demand. Retrofits for interior lighting have reduced electrical demand by 3,765 kWh per year. It is these types of strategies and partnerships that the Council on Environmental Quality is seeking to replicate, according to Powers.
For the federal government to meet mandates for reductions in energy use, water use and GHG emissions, however, mechanisms are needed. The government can leverage its buying power but there still need to be functional mechanisms to finance improvements and funding available for research and development and according to Powers, there are barriers.
Federal funding supports research and development. As one example, the Internet and GPS came out
of R&D projects under the Defense Advanced Research Projects Agency
(DARPA), an agency created to develop technology beyond immediate requirements
of the military. Recognizing the need
for transformational energy research “where success would drive dramatic benefits
to the nation,” ARPA-E was funded in 2009 with funds from the American Recovery
and Reinvestment Act. These funding
opportunities can also leverage partnerships with the Department of Defense and
enable investment in high risk/high reward energy research. A current challenge however, is that the
House Republican Budget currently proposes a 19% cut to
funds for clean energy. These budget
cuts would undermine the findings in the 2007 report, “Rising Above the
Gathering Storm: Energizing and Employing America for a Brighter Economic
Future,” the same report that recommended creation of ARPA-E. The report found, in part:
The United States takes deserved pride in the vitality of its
economy, which forms the foundation of our high quality of life, our national
security, and our hope that our children and grandchildren will inherit
ever-greater opportunities. That vitality is derived in large part from the
productivity of well-trained people and the steady stream of scientific and
technical innovations they produce. Without high-quality, knowledge-intensive
jobs and the innovative enterprises that lead to discovery and new technology,
our economy will suffer and our people will face a lower standard of living.
Economic studies conducted even before the information-technology revolution
have shown that as much as 85% of measured growth in US income per capita was
due to technological change.
Another challenge is lack of data necessary to design appropriate funding mechanisms. Powers noted Green Button as an innovative program directed towards data collection. According to www.greenbuttondata.org, “Green Button is an industry-led effort that responds to a White House call-to-action: provide electricity customers with easy access to their energy usage data in a consumer-friendly and computer-friendly format via a "Green Button" on electric utilities' website.” Accurate energy information can not only empower consumers to make educated choices around managing their energy use but also provide data that innovators can use to produce new consumer applications that address energy management needs.
In short, one
important take away message was that the federal government is leading by
example and at the same time, this work is creating data that we can use to
innovate and educate from the ground up.
Having access to critical data is key in removing barriers to
innovation. Innovation is closely tied
to our energy security – and thereby our national security, and to me, nothing
is more compelling.
Friday, June 8, 2012
Energy From Thorium – An ICOSA Interview with Kirk Sorensen and Member of the House of Lords, Baroness Worthington
What is the potential for the
use of thorium as an energy resource? I just traveled to Huntsville, Alabama
with Jan Mazotti for ICOSA magazine to find out directly from Flibe Energy.
Liquid fluoride thorium reactors or LFTR (pronounced "lifter"), have
the potential to revolutionize the energy industry by providing clean,
reliable, and continuous power generation while using a fuel that we have in
abundance. Remarkably, however, it's not just about power. It's also about
creating a reliable supply of isotopes for medical treatment, rocket fuel, and
other useful by-products. In short, LFTR is about taking a fresh look at a
proven technology so that we can move securely into the future.
In our interview with Flibe,
we discuss how it works, the state of the technology, what needs to happen to
integrate LFTR into America's energy generation portfolio and more specifically,
what that might look like. What struck me, however, is the similarity of
Flibe's story to some of America's greatest success stories and greatest
leaders.
"To alter the course of
an industry requires a very special and rare partnership between one who knows
why and those who know how," says Simon Sinek in his book entitled,
"Start With Why." Why is the
vision and the how is the processes and systems that make the vision a reality.
"In nearly every case of a person or an organization that has gone on to
inspire people to do great things, there exists a special partnership between
why and how . . . Bill Gates, for example, may have been a visionary who
imagined a world with a PC on every desk, but Paul Allen built the
company," observes Sinek. According to Sinek, "the why types are the
visionaries, the ones with the overactive imagination, whereas how types live
more in the here and now." They build the structures and processes needed
to get things done. Success requires both.
Flibe Energy was co-founded
by Kirk Sorensen and Kirk Dorius, former college roommates. Both were students in mechanical engineering.
Sorensen went on to study aerospace engineering and Dorius went to law school.
The match pairs Sorensen's infectious enthusiasm, charisma and vision with
Dorius' tenacious determination and practicality needed to lay to the
foundation to turn vision into reality. According to Sinek, this is the
beginning of a recipe for success. "A shared upbringing and life
experience increases the probability of a shared set of values and
beliefs." Sinek provides several examples of why/how partnerships. Walt Disney and Roy Disney were brothers. Bill
Gates and Paul Allen went to high school together. Herb Kelleher was Rollin
King's divorce attorney and friend (Southwest Airlines). Martin Luther King Jr.
and Abernathy both preached in Birmingham.
Steve Jobs and Steve Wozniak were best friends in high school. Kirk
Sorensen and Kirk Dorius were college roommates. If history is any indication,
Flibe is on solid footing.
Pessimists are often right,
but it's the optimists that change the world, says Thomas Friedman, author of "The
World is Flat." In his book, Sinek demonstrates that American's have had
great success in making a vision a reality when we understand why. The process
starts with the vision and charisma of the leader - something Sorensen clearly
demonstrates. Each tangible demonstration of success that the vision became a
reality strengthens the foothold and encourages acceptance. The energy
landscape is transitioning. With LFTR technology and Flibe Energy, we may very
well be at the beginning of another great American success story.
You will be able to listen to
the radio show on http://www.talkzone.com/shows/199/icosa.html
and ICOSA's YouTube station http://www.youtube.com/user/ICOSAmagazine
soon.
Watch Simon Sinek’s TEDX talk
here: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
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